Franchise Opportunity 2026

India's First
Protein + MilletPerformance QSR

The ₹45,000 Cr Indian QSR market has no national millet-protein brand. ProMill fills the gap between junk fast food and slow, expensive health cafés — delivering performance nutrition at QSR speed.

💰

₹75L – ₹3CrInvestment range

📈

18% MG Year 1Minimum guarantee

⏱️

18–24 monthsBreak-even period

🏗️

FOCO ModelCompany operated

Apply for Franchise → View Models

Quick Application

Get the Franchise Kit

Our team will reach out within 24 hours

Full Name

Phone

City

Preferred Model

Investment Capacity

🔒 Confidential. No spam. ProMill team only.

The Market's Problem

Consumers want all five.
The market offers none.

💬They want taste — fast food gives them junk
💬They want health — health cafés are slow and expensive
💬They want protein — 70% of India is deficient
💬They want millet — 60% of diets are still refined grains
💬They want speed — clean food takes too long

ProMill Fills the Gap

Performance food.
QSR speed. Real nutrition.

✓20–35g protein per meal — engineered, not added
✓100% millet base — zero maida, zero refined grains
✓Zero mayo — only tahini, hung curd, sesame yogurt sauces
✓Build-your-own architecture — customisation built in
✓QSR-speed service — not a slow, expensive café

The category is wide open for a first-mover at national scale. ProMill is that first mover.

Market Opportunity

The Numbers Demand
This Brand Exists

A structurally underserved market, a government push behind millets, and a protein-deficient population — all converging at the same moment.

₹45,000+Cr

Indian QSR Market

One of the fastest-growing food service categories in Asia, with 20% YoY growth in the organised segment.

70%

Protein Deficiency

7 in 10 Indians are protein deficient. No fast food chain has addressed this as a product category.

₹7,000Cr

Millet Economy

Government-backed millet push creates a powerful demand and supply tailwind for millet-based products.

60%

Refined Grain Diets

The majority of urban diets are dominated by refined grains — a problem ProMill is architecturally designed to solve.

National Millet QSR Brands

No national millet-based QSR brand exists in India. The entire category is available for first-mover capture.

20%

Annual QSR Growth

Organised QSR in India is growing at 20% year-on-year. Performance nutrition rides an additional health trend on top.

Category Reinvention

Foundational Reinvention.
Not Cosmetic Branding.

ProMill doesn't add a "healthy option" to a QSR menu. The entire architecture — from base ingredients to sauces to governance — is built from scratch for performance nutrition.

🌾

100% Millet Architecture

Every base — wraps, bowls, salads — is built on millet. No maida. No refined flour. Ever.

Brand law

💪

20–35g Protein Per Meal

Every meal is protein-engineered. Paneer, tofu, chicken, tuna, salmon, egg — protein is the architecture, not a topping.

Non-negotiable

🥗

Rainbow Wrap System

Spinach, beetroot, carrot, and classic millet wraps — a signature IP that is immediately recognisable nationwide.

Signature IP

🫙

Zero Mayo Policy

Only tahini, hung curd, and sesame yogurt sauces. No recipe alterations. Only central sourcing. System-enforced brand integrity.

System enforced

⚡

Build-Your-Own Speed

Customisable protein bowls and wraps assembled at QSR speed. Taste, health, customisation, and speed — all in one format.

Operational IP

📊

ERP + Real-Time Audits

Centralised sourcing, recipe lock system, ERP monitoring, CCTV, compliance scoring, and termination rights. Scale is governed, not outsourced.

Governed scale

Product Architecture

The Rainbow Wrap System
& Performance Menu

Four signature wrap variants built for recognition, repeatability, and nutrition. One menu architecture that drives daily visits.

Spinach MilletWrap

Beetroot MilletWrap

Carrot MilletWrap

Classic MilletWrap

Protein Sources

PaneerVeg

TofuVegan

ChickenNon-veg

TunaSeafood

SalmonSeafood

EggEggetarian

Brand Non-Negotiables

0% Maida

Zero refined flour

0% Mayo

No mayonnaise ever

Clean Sauces

Tahini, hung curd, sesame yogurt

Fixed Protein

Standards enforced per meal

Vendor Control

Only approved suppliers

Live Audits

Real-time ERP monitoring

Business Model

FOCO: You Own It.
We Run It.

Franchise Owned – Company Operated. Your capital builds the asset. ProMill's corporate team handles every operational detail — from staff to supply chain to audits.

Investor owns the franchise

The outlet is your asset. Capital investment, franchise ownership — all yours.

ProMill operates everything

Corporate team handles staffing, sourcing, recipes, quality, and customer experience.

18% minimum guarantee year 1

Protected return from day of outlet opening regardless of outlet performance.

Year 2 onwards: 7% + 3% revenue share

Fixed guaranteed return plus a percentage of gross sales as your ongoing income.

Live ERP + CCTV + co-funded campaigns

Full visibility on your asset with central and local brand campaigns running in parallel.

Franchise Options

Three Ways to
Own ProMill

All formats are FOCO operated by ProMill's corporate team. Choose based on your capital, market, and ambition.

🏪

Express QSR

550–600 sq ft · FOCO

₹75 Lacs

Tenure5 years

Year 1 return18% MG per annum

Year 2+ return7% + 3% gross revenue

5-yr projection₹1.3–1.6 Cr

Break-even18–24 months

Outlet setup₹40 L

Franchise fee₹10 L

Best for: first-time investors

Your Investment.
Your Numbers.

18–24 mo

Break-even period (both unit formats)

₹1.3–1.6Cr

5-year projected returns — Express (₹75L invest)

₹1.8–2.2Cr

5-year projected returns — Flagship (₹1Cr invest)

Year 1 guaranteed minimum

18% per annum minimum guarantee from the date the outlet opens — regardless of performance.

Year 2+ structure

7% fixed return + 3% revenue share on gross sales. No minimum guarantee from year 2 onwards.

Master franchise ROI

20–35% annually through a combination of franchise fees, revenue share, renewals, and territory activation.

Renewal & exit terms

₹10–15L renewal fee after 5 years. Early exit: 3% transfer charge on franchise fee. Ownership transfer subject to company approval.

Why ProMill

Six Reasons Investors
Are Moving Fast

✓

First mover in a ₹45,000 Cr category

No national millet-protein QSR exists. The entire category is yours to capture early.

✓

18% guaranteed return from day one

Minimum guarantee in year 1 removes your downside risk. Not common in the QSR franchise space.

✓

No operations experience needed

ProMill's corporate team runs the outlet. You own the asset, not the job.

✓

Government tailwind behind millets

₹7,000 Cr+ millet economy with active government backing. The macro is aligned with the brand.

✓

Governed scale — not just brand guidelines

Recipe lock, ERP, CCTV, vendor ecosystem, compliance scoring, and termination rights. This is a system.

✓

Influencer + gym partnership distribution

Built-in marketing through fitness influencers and gym partnerships — the right channels for a performance nutrition brand.

75-Day Launch Roadmap

From Inquiry to
Inauguration in 75 Days

A tight, structured, supported process. ProMill handles the complexity at every step.

Day 1 — Day 7

Commitment & agreement

Pay 10% investment token (Day 1). LOI signed by Day 3. Agreement finalized, background checks done by Day 5–7.

Day 7 — Day 20

Site selection & GTM

90% payment cleared. Property sourced and finalized. GTM survey conducted locally. Licenses applied.

Day 16 — Day 45

Design & civil work

Agreement, recce, civil work, and design rendering completed. Civil commencement with manpower scouting in parallel.

Day 45 — Day 65

Setup & training

Fixtures, electronics, kitchen, equipment installed. Staff training completed. Swiggy, Zomato, and delivery platforms onboarded.

Day 66 — Day 70

Dry run & finishing

Finishing complete. Dry run and setup. All systems, ERP, CCTV verified and operational.

Day 75

Grand inauguration

Outlet is live. EBG-led launch campaign activated. You start earning from day one of operations.

Supply Chain & Governance

Scale Is Governed.
Not Outsourced.

EBG FoodWorks' network delivers the infrastructure that makes quality consistent across every outlet.

✓Millet-first procurement

✓Vendor locking (approved only)

✓Cold chain management

✓Ingredient traceability

✓Sustainable packaging roadmap

✓Annual vendor audits

✓Centralised ERP monitoring

✓Standardised recipes (locked)

✓Quarterly compliance audits

Expansion Strategy

Metros First.
Then Everywhere.

A phased rollout built for quality control at each stage of scale — not vanity unit counts.

Phase 1

Tier 1 & all metros

Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune

Phase 2

Tier 1 & Tier 2 cities

Ahmedabad, Jaipur, Lucknow, Kolkata, Chandigarh

Phase 3

Airports, highways & corporate clusters

High-captive, high-ticket audience formats

⚡ Limited territories available

India's QSR revolution
starts right now

The category is wide open. The government is pushing millets. India is protein-hungry. ProMill is the first disciplined operator to build a national network. Your territory won't wait.

Claim your territory →

Apply Now

Get the Complete
Franchise Kit

A ProMill franchise advisor will reach out within 24 hours.

Full name *

Phone *

Email *

City / State

Investment capacity

Preferred model

Timeline to invest

Background

Specific questions or territory interest (optional)

🔒 Your details are confidential. Shared only with the ProMill franchise team.

India's FirstProtein + MilletPerformance QSR