ProMill — India's First Protein + Millet Performance QSR Franchise

Market Opportunity

The Numbers Demand
This Brand Exists

A structurally underserved market, a government push behind millets, and a protein-deficient population - all converging at the same moment.

₹45,000+Cr

Indian QSR Market

One of the fastest-growing food service categories in Asia, with 20% YoY growth in the organised segment.

70%

Protein Deficiency

7 in 10 Indians are protein deficient. No fast food chain has addressed this as a product category.

₹7,000Cr

Millet Economy

Government-backed millet push creates a powerful demand and supply tailwind for millet-based products.

60%

Refined Grain Diets

The majority of urban diets are dominated by refined grains - a problem ProMill is architecturally designed to solve.

0

National Millet QSR Brands

No national millet-based QSR brand exists in India. The entire category is available for first-mover capture.

20%

Annual QSR Growth

Organised QSR in India is growing at 20% year-on-year. Performance nutrition rides an additional health trend on top.

Category Reinvention

Foundational Reinvention.
Not Cosmetic Branding.

ProMill doesn't add a "healthy option" to a QSR menu. The entire architecture - from base ingredients to sauces to governance - is built from scratch for performance nutrition.

🌱

100% Millet Architecture

Built entirely on millet bases. No maida, no refined flour. Clean, consistent, always. Designed for everyday healthy eating.

Brand law

🍗

20 - 35g Protein Per Meal

Every meal is designed around protein. Sourced from high-quality, clean ingredients. Balanced for nutrition, and performance.

Non-negotiable

🌈

Rainbow Wrap System

A vibrant lineup of millet-based wraps. Spinach and more variants. Visually distinctive and instantly recognisable.

Signature IP

🚫

Zero Mayo Policy

No mayo in any recipe. Only clean, healthy sauces like tahini and hung curd. No compromise on ingredients or taste.

System enforced

⚡

Build-Your-Own Speed

Custom meals, built your way. Prepared instantly with QSR-level efficiency. Seamless balance of health, taste, and speed.

Operational IP

🔍

ERP + Real-Time Audits

Fully controlled operations. Live tracking & compliance checks. Scale with complete governance.

Governed scale

Product Architecture

The Rainbow Wrap System
& Performance Menu

Four signature wrap variants built for recognition, repeatability, and nutrition. One menu architecture that drives daily visits.

Spinach Millet

Beetroot Millet

Carrot Millet

Classic Millet

Protein Sources

PaneerVeg

TofuVegan

ChickenNon-veg

TunaSeafood

SalmonSeafood

EggEggetarian

Brand Non-Negotiables

0% Maida

Zero refined flour

0% Mayo

No mayonnaise ever

Clean Sauces

Tahini, hung curd

Fixed Protein

Standards enforced per meal

Vendor Control

Only approved suppliers

Live Audits

Real-time ERP monitoring

Business Model

FOCO: You Own It.
We Run It.

Franchise Owned - Company Operated. Your capital builds the asset. ProMill's corporate team handles every operational detail - from staff to supply chain to audits.

1

Investor owns the franchise

The outlet is your asset. Capital investment, franchise ownership - all yours.

2

ProMill operates everything

Corporate team handles staffing, sourcing, recipes, quality, and customer experience.

3

24% minimum guarantee year 1

Protected return from day of outlet opening regardless of outlet performance.

4

Year 2 onwards: 10% revenue share

Fixed guaranteed return plus a percentage of gross sales as your ongoing income.

5

Live ERP + CCTV + co-funded campaigns

Full visibility on your asset with central and local brand campaigns running in parallel.

Franchise Options

Three Ways to
Own ProMill

All formats are FOCO operated by ProMill's corporate team. Choose based on your capital, market, and ambition.

Express QSR

550 - 600 sq ft · FOCO

₹75 Lacs

Tenure5 years

Year 1 return24% MG per annum

Year 2+ return10% gross revenue

5-yr projection₹1.3 - 1.6 Cr

Break-even18 - 24 months

Outlet setup₹40 L

Franchise fee₹10 L

Best for: first-time investors

Flagship QSR

800 - 900 sq ft · FOCO

₹1 Crore

Tenure5 years

Year 1 return24% MG per annum

Year 2+ return10% gross revenue

5-yr projection₹1.8 - 2.2 Cr

Break-even18 - 24 months

Outlet setup₹54 L

Franchise fee₹15 L

Best for: HNIs, business owners

Master Franchise

State territory · 40 - 60 outlets

₹1.5 - 3 Cr

Tenure5 years

ROI target20 - 35% annually

Revenue share3% of gross

Franchise fee share50 - 100%

Break-even18 - 24 months

CoverageFull state territory

Income streamsFees + revenue + renewals

Best for: business groups, operators

Why ProMill

Six Reasons Investors
Are Moving Fast

✓

First mover in a ₹45,000 Cr category

No national millet-protein QSR exists. The entire category is yours to capture early.

✓

18% guaranteed return from day one

Minimum guarantee in year 1 removes your downside risk. Not common in the QSR franchise space.

✓

No operations experience needed

ProMill's corporate team runs the outlet. You own the asset, not the job.

✓

Government tailwind behind millets

₹7,000 Cr+ millet economy with active government backing. The macro is aligned with the brand.

✓

Governed scale - not just brand guidelines

Recipe lock, ERP, CCTV, vendor ecosystem, compliance scoring, and termination rights. This is a system.

✓

Influencer + gym partnership distribution

Built-in marketing through fitness influencers and gym partnerships - the right channels for a performance nutrition brand.

75-Day Launch Roadmap

From Inquiry to
Inauguration in 75 Days

A tight, structured, supported process. ProMill handles the complexity at every step.

1

Day 1 — Day 7

Commitment & agreement

Pay 10% investment token (Day 1). LOI signed by Day 3. Agreement finalized, background checks done by Day 5-7.

2

Day 7 — Day 20

Site selection & GTM

90% payment cleared. Property sourced and finalized. GTM survey conducted locally. Licenses applied.

3

Day 16 - Day 45

Design & civil work

Agreement, recce, civil work, and design rendering completed. Civil commencement with manpower scouting in parallel.

4

Day 45 - Day 65

Setup & training

Fixtures, electronics, kitchen, equipment installed. Staff training completed. Swiggy, Zomato, and delivery platforms onboarded.

5

Day 66 - Day 70

Dry run & finishing

Finishing complete. Dry run and setup. All systems, ERP, CCTV verified and operational.

6

Day 75

Grand inauguration

Outlet is live. EBG-led launch campaign activated. You start earning from day one of operations.

Supply Chain & Governance

Scale Is Governed.
Not Outsourced.

EBG FoodWorks' network delivers the infrastructure that makes quality consistent across every outlet.

✓Millet-first procurement

✓Vendor locking (approved only)

✓Cold chain management

✓Ingredient traceability

✓Sustainable packaging roadmap

✓Annual vendor audits

✓Centralised ERP monitoring

✓Standardised recipes (locked)

✓Quarterly compliance audits

Expansion Strategy

Metros First.
Then Everywhere.

A phased rollout built for quality control at each stage of scale - not vanity unit counts.

Phase 1

Tier 1 & all metros

Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Pune

Phase 2

Tier 1 & Tier 2 cities

Ahmedabad, Jaipur, Lucknow, Kolkata, Chandigarh

Phase 3

Airports, highways & corporate clusters

High-captive, high-ticket audience formats

India's First
Protein + MilletPerformance QSR

The Numbers Demand
This Brand Exists